Farfetch's The Art of Choice is an international photography retrospective spanning 10 cities that celebrate the way an iconic image from yesterday becomes a tool to talk about fashion today.

Our team had the pleasure of organizing, photographing, and filming the installation in Dubai, as well as the talented Lebanese architect and musician Carl Gerges who curated the images from Magnum Photos’ legendary archive. 

Installation Photographer: Ismail Noor
Video: John Gatapia, Bala Ochangco, Musthafa Aboobacker