The Art of Choice is an international photography retrospective spanning 10 cities that celebrate the way an iconic image from yesterday becomes a tool to talk about fashion today.

Our team had the pleasure of organizing, photographing, and filming the installation in Dubai, as well as the talented Lebanese architect and musician Carl Gerges who curated the images from Magnum Photos’ legendary archive. 

• Installation Photographer: Ismail Noor
• Video: John Gatapia, Bala Ochangco, Musthafa Aboobacker

Product photography is an intricate craft of precision and composition, and our team has worked on several beautiful jewellery projects this year. What can we say, we love to shine. 

Augustine Paredes for Adi Al Fardan

Augustine Paredes for Terrasuya

Augustine Paredes for Adi Al Fardan

Augustine Paredes for Misk

Raheed Allaf for Noor Shamma

Augustine Paredes for Terrasuya

Raheed Allaf for Noor Shamma

Augustine Paredes for Adi Al Fardan

Raheed Allaf for Noor Shamma

We have worked on several exciting fashion projects and campaigns this year. Ranging from work for homegrown businesses like Abayas by 5aattt, to a core collection launch for Les Benjamins.

Raheed Allaf for 5aattt

Raheed Allaf for 5aattt

Augustine Paredes for Les Benjamins

Augustine Paredes for Les Benjamins

Raheed Allaf for 5aattt

Raheed Allaf for 5aattt

Raheed Allaf for Thirdeye

Raheed Allaf for Thirdeye